The term “augmented reality” feels very futuristic. Reading it probably brings to mind high tech glasses that immerse the wearer into an alternate reality. Yet that image is surprisingly full of misconceptions. When a user forgoes the natural world for a totally virtual one, this is called virtual reality.
Augmented reality is when technology can overlay content atop the natural world, goofy glasses optional. Games like “Pokémon Go,” “Harry Potter Wizards Unite,” and products like the wine labels on bottles of 19 Crimes are good examples. In each case, holding up a cell phone shows users “augmented reality” images and videos they would not otherwise see.
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